February is here and fans of travel league circuits will start to get an open look on a behind the scenes battle of the major shoe brands. Their campaigns revolve around solidifying the best young basketball players in the nation. If a sort of “who has the advantage” scorecard was kept for the summer of 2015, the win would slightly go to the EYBL.
As the pride of amateur basketball for NIKE, the EYBL was able to host the best young basketball talent in the world culminating with the Global Challenge. The event created a media frenzy and became a gathering place for countless professional scouts as well as numbers of college coaches. Behind the scenes, the Under Armour Association has taken note and gets ready to host an unbelievable display of talent for this upcoming travel circuit.
Having the top rated guard, Trevon Duval, will make the UA association a target of the major high school sports media outlets including ESPN, Scout.com, and 247 Sports. The Adidas Gauntlet Series and Reebok Breakout Classics have also become star studded events in the realm of high school basketball.
It must be said that social media has greatly contributed to the fame of these travel circuits. Minute by minute images, updates, and stats of highlighted players are a new norm. The most interesting concept or rather question that is being posed about the summer league travel circuit is whether high school players will play in multiple series. Will we soon see a five star athlete play in a Nike Series as well as an Under Armour circuit? Or will a player make the choice to play in both Adidas and Reebok travel circuits?
Since most of the games in these circuits are played in the same weeks this can be difficult for players to attend multiple circuits. On the flip side, these players are still considered amateur athletes and are not under any binding contracts and can play on whatever circuits that will accept their respective teams. One would be clueless to think that the aforementioned labels are not vying for the top basketball prospects and AAU programs to participate in their leagues. Once the high school season ends we can expect this bidding war to begin in the realm of travel circuits. Stay tuned.